Alongside the archival research and the gathering of sources, we start practicing to come closer to our subject. We copy various lettering styles and record specific characteristics and alternative forms. Our role is to take a stand against our heritage. We do not detest the past – it is something we belong to. We try to translate it to the language of our time. We use these particular styles in product packaging, book and album covers, posters and anywhere we think that it is necessary and appropriate.